Banner Advertising
When you mention advertising on the Internet our first thought is generally ‘banner ads’. The reason is simple; banner advertising is the most prolific form of mainstream Internet advertising. It doesn’t matter where you go to, if it is a major website pulling large amounts of traffic, you’ll find banner advertising.
Unfortunately there are also a lot of very poorly created banner ads out there competing with each other. Creating a banner ad should be approached as carefully as any other advertising medium placement, after all if you do not receive click through from the banner, you have wasted your time and probably a reasonable amount of money.
Many websites running ad campaigns or banner ad facilities will offer inexpensive or free banner designs if you sign up for a package or campaign, treat these services with extreme caution. It is a safe bet they have not researched your product, your company, your ideal client or target market and certainly haven’t taken into consideration how the designs will incorporate into your external marketing avenues such as print or electronic media (television and radio) etc. Do not try and save money, rather focus on creating tools that make more revenue.
At dmw digital we research carefully with our parent company dmw creative, the best possible direction and placement for your banner ad campaign. We have also developed unique ways to track users and build profiles of potential customers who have clicked through from ads we have created.
Yes we can create simple banner ads if they are required that do work, but we recommend careful consideration of the required outcome and how it fits in with your overall marketing direction prior to banner creation.
If you would like to know more about how we can make banner advertising work harder for you feel free to contact us and we will be happy to work out a solution for you.